Privacy Policy

TrustSmrt values the privacy of its Users. We are committed to protecting your personal data and ensuring that your data is handled with care and respect. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. By using TrustSmrt, you agree to the collection and use of information in accordance with this policy.

1. WHAT IS TrustSmrt AND HOW IT WORKS

TrustSmrt offers a software platform that helps businesses manage and optimise their online reviews and customer interactions. The platform includes features such as:

  • Centralised management of customer reviews.
  • Active communication with customers to request reviews.
  • Monitoring and analysing review progress and ratings across various service providers.

TrustSmrt operates as:

  • Data Controller: For data related to business users (Merchants) and browsing data.
  • Data Processor: For end customer data provided by Merchants for review management purposes.

TrustSmrt does not use Merchant-provided data for its own marketing, market research, or other purposes.

2. GLOSSARY

  • Personal Data: Any information relating to an identified or identifiable natural person.
  • Data Controller: The entity that determines the purposes and means of processing personal data.
  • Data Processor: The entity that processes personal data on behalf of the Data Controller.
  • User(s)/Customer(s)/Data Subject(s): The individual visiting the website and using the service.
  • Merchant: A business user of the TrustSmrt platform.

3. CATEGORIES OF DATA

We collect the following categories of data:

  • Data provided during registration: This includes personal data and contact details such as name, email address, phone number, and payment information.
  • Automatically collected data: This includes IP addresses, browser type, operating system, and other technical information collected through cookies and similar technologies.
  • Voluntarily provided data: This includes data provided by Users when contacting us or using our services.
  • Data provided by Merchants: This includes end customer data provided by Merchants for the purpose of review management.

4. SOURCE OF PERSONAL DATA

Personal data is collected directly from Users or provided by Merchants as part of their use of our services.

5. PURPOSE OF DATA PROCESSING AND LEGAL BASIS

We process Users’ data for the following purposes and legal bases:

  1. Registration and access: To authenticate and provide access to our services (Contractual fulfilment).
  2. Payment processing: To process payments for services (Contractual fulfilment).
  3. Storage of payment data: To speed up future purchase processes (User consent).
  4. Marketing communications: To send promotional communications (User consent).
  5. Newsletter: To send news and updates (User consent).
  6. Service improvement: To improve our services using aggregated data (Legitimate interest).
  7. Fraud prevention: To detect and prevent fraudulent activities (Legitimate interest and legal obligation).
  8. Compliance with legal obligations: To comply with applicable laws (Legal obligation).

6. DATA RECIPIENTS

Users’ data may be disclosed to:

  • Business partners.
  • Consulting companies.
  • Private companies.
  • Third-party service providers (e.g., hosting, IT services).

These entities will process data as Data Processors under GDPR regulations.

7. DATA TRANSFER TO A THIRD COUNTRY

Some data may be transferred to services located outside the European Union, such as through social media plug-ins and Google Analytics. These transfers are authorised and regulated under GDPR Article 45(1).

8. PERIOD OF DATA STORAGE

Data is stored only as long as necessary to fulfil the purposes for which it was collected, in accordance with GDPR principles.

9. RIGHTS OF THE DATA SUBJECT

Users have the right to:

  • Access their data.
  • Rectify or erase their data.
  • Restrict or object to processing.
  • Request data portability.
  • Withdraw consent.
  • Lodge a complaint with a supervisory authority.

Requests can be made to our contact email: [Your Email].

10. DATA PROCESSING METHODS

Personal data is processed in compliance with GDPR regulations using secure methods to protect confidentiality. Processing may be done electronically or on paper.

11. FINAL NOTES AND UPDATES

This policy applies only to TrustSmrt and not to other websites accessed through links on our site. The policy may be updated periodically to reflect changes in legislation or our practices. Users are encouraged to review the policy regularly.